AOLA Association of Letting Agents

Brand & Member Badge

Our logo, colours and the official membership mark — plus how AOLA member firms may display it.

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These guidelines keep the Association of Letting Agents UK looking consistent and trustworthy everywhere it appears. Please follow them whenever you use our logo, and — if your firm is a current AOLA member — when you display the Member of AOLA badge on your own website.

The AOLA logo

The pillared seal represents institutional trust; the mustard bars reflect portfolio growth. Use the primary seal where space is square, and the horizontal lock-up in headers and letterheads.

AOLA primary seal

Primary seal

Download SVG
AOLA horizontal lock-up

Horizontal lock-up

Download SVG

Clear space & size

Keep clear space of at least the height of the seal's cap on all sides. Never render the seal below 32 px or the lock-up below 140 px wide.

Backgrounds

Use on white, ivory or navy. On dark backgrounds use the reversed mark. Avoid photographic or busy backgrounds that reduce legibility.

Colour palette

Navy and British red are the heart of the brand; gold is reserved for certificates and the seal.

Navy

#004e35

Primary — headings, chrome, the seal

AOLA Red

#007a53

Accent — calls to action, highlights

Deep Red

#004e35

Hover / pressed state

Heritage Gold

#e71d36

Certificates & the official seal only

Ink

#222222

Body text

Slate

#5B6B86

Secondary / muted text

Ivory

#FBF8EF

Warm print background

Paper

#FFFFFF

Default background

Typography

Poppins

Display & headings. Weights 600–800.

Inter

Body & UI text. Weights 400–600.

Logo — please don't

Stretch, squash or rotate the logo
Recolour it or apply gradients, shadows or outlines
Rebuild the wordmark in another typeface
Place it on a busy or low-contrast background
Crop the seal or separate it from the wordmark in the lock-up
Use an old or unofficial colour version of the mark
For member firms

The “Member of AOLA” badge

Current AOLA member firms may display this badge on their website, email signature and stationery to show they belong to the Association. Three approved versions are provided.

Member of AOLA badge

Standard (light)

Download SVG
Member of AOLA badge (reversed)

Reversed (dark)

Download SVG
AOLA member seal

Seal stamp

Download SVG

Add it to your website

Paste this into your site's footer. It links visitors back to AOLA so they can verify your membership.

<a href="https://aola.uk" target="_blank" rel="noopener">
  <img src="https://aola.uk/brand/aola-member-badge.svg"
       alt="Member of the Association of Letting Agents UK"
       width="220" height="60" loading="lazy">
</a>

Tip: swap the link for your own AOLA firm profile URL (aola.uk/agents/your-agency) so visitors land on your listing.

Badge usage rules

  • Only current, active AOLA member firms may display the badge. Remove it if your membership lapses.
  • Always link the badge back to aola.uk (or your AOLA firm profile) so membership can be verified.
  • Do not alter the badge — keep its colours, proportions, text and clear space intact. Minimum width 180 px.
  • The badge denotes membership only. Do not use it to imply AOLA endorses, certifies or is responsible for your services or advice.
  • The badge belongs to the member agency, not to the people who work there. Staff must not use it personally, and a user account does not confer the right to use it.
  • AOLA may ask you to stop using the mark at any time; misuse may result in removal from the directory.

Brand queries or need another format? For EPS/PNG artwork, print specs or permission questions, contact info@aola.uk.